About Us
Our Story
The Philippine Business Coalition for Women Empowerment (PBCWE) was launched in March 2017 through Investing in Women, an initiative of the Australian Government. In the Philippines, IW has partnered with the Philippine Women’s Economic Network (PhilWEN) to create a business coalition to pursue Gender Equality (GE) in the workplace and Women’s Economic Empowerment (WEE) nationwide.
PBCWE is made up of influential businesses that are large employers who will take the appropriate steps to improve gender equality in their own workplaces and to influence businesses, both in their supply chains and other large businesses, and to also become better employers of women.
Vision and Mission
![](https://pbcwe.com.ph/wp-content/uploads/2021/05/41500296_958608850989878_2434223223823400960_o-1.jpg)
To be the leading Business Coalition that advocates for workplace gender equality and promotes the economic empowerment of women.
![](https://pbcwe.com.ph/wp-content/uploads/2021/06/5.jpg)
To actively promote and effectively communicate the benefits of workplace gender equality and women’s economic empowerment and to provide business strategies that create productive workplaces through gender diversity and inclusivity.
Core Values
![](https://pbcwe.com.ph/wp-content/uploads/2021/06/Quality-300x251.png)
Quality
PBCWE is committed to excellence and the highest standards of discipline to continually improve itself and its offerings.
![](https://pbcwe.com.ph/wp-content/uploads/2021/06/Leadership-300x251.png)
Leadership
PBCWE believes in walking the talk and wants to create thought leaders that will advocate for workplace gender equality.
![](https://pbcwe.com.ph/wp-content/uploads/2021/06/Purpose-300x251.png)
Purposefulness
PBCWE believes in thoughtful and considerate activities that are aligned with its overall vision and mission.
![](https://pbcwe.com.ph/wp-content/uploads/2021/06/Collaboration-300x251.png)
Collaboration
PBCWE works with like-minded organisations equipped with a shared vision to effectively achieve the goals of the Coalition.
Governing Council Members (2023-2026)
Executive Committee
![Ma. Aurora “Boots” Geotina-Garcia](https://pbcwe.com.ph/wp-content/uploads/2023/04/AGG-2023-300x274.jpg)
Ma. Aurora “Boots” Geotina-Garcia
Chairperson
(representing the Philippine Women's Economic Network)
![Anna Chua-Norbert](https://pbcwe.com.ph/wp-content/uploads/2023/04/ACN-GC-300x253.png)
Anna Chua-Norbert
Vice-Chairperson
(representing DDB Group Philippines)
![Nina Aguas](https://pbcwe.com.ph/wp-content/uploads/2023/04/Nina-Aguas-1-300x235.jpeg)
Nina Aguas
Treasurer
(representing The Insular Life Assurance Co., Ltd.)
Audit Committee
![](https://pbcwe.com.ph/wp-content/uploads/2023/04/image__1_-removebg-preview-150x150.png)
![](https://pbcwe.com.ph/wp-content/uploads/2023/04/PhilWEN-Logo-v2-150x150.png)
![](https://pbcwe.com.ph/wp-content/uploads/2023/07/PA-Grant-Thornton-Colored-300x87.png)
Membership Committee
![](https://pbcwe.com.ph/wp-content/uploads/2023/04/Magsaysay-Group-300x57.jpg)
![](https://pbcwe.com.ph/wp-content/uploads/2023/07/DDB-Group-1-300x119.png)
![](https://pbcwe.com.ph/wp-content/uploads/2023/04/Ayala_Land_logo.svg-300x67.png)
![](https://pbcwe.com.ph/wp-content/uploads/2023/04/Sanofi-300x138.png)
Executive Team
![Julia Abad](https://pbcwe.com.ph/wp-content/uploads/2023/02/JRA-High-res-Photo-2022-300x288.jpg)
Julia Abad
Executive Director
![Ana Bobadilla](https://pbcwe.com.ph/wp-content/uploads/2023/07/1517584199409-300x300.jpeg)
Ana Bobadilla
Partnerships Manager
![Jennifer Love Reyes](https://pbcwe.com.ph/wp-content/uploads/2023/07/Untitled-design-2-300x300.jpg)
Jennifer Love Reyes
Business Development & Marketing Manager
![Pamela De Veyra](https://pbcwe.com.ph/wp-content/uploads/2024/06/JOY_8757-1-scaled-e1718007803655-293x300.jpg)
Pamela De Veyra
Operations & Contracts Manager
![Donna Queen Ibeas](https://pbcwe.com.ph/wp-content/uploads/2023/07/Screenshot-2022-12-13-155312-248x300.png)
Donna Queen Ibeas
Finance Manager
![Maria Lourdes Latada](https://pbcwe.com.ph/wp-content/uploads/2023/07/unnamed-3-247x300.jpg)
Maria Lourdes Latada
Finance & Grants Specialist
![Celso Santiago, Jr.](https://pbcwe.com.ph/wp-content/uploads/2024/06/1713491223762-300x300.jpg)
Celso Santiago, Jr.
CEO Platform Program Director
![Reuben James Barrete](https://pbcwe.com.ph/wp-content/uploads/2023/07/Reuben-James-Barrete-Photo-300x300.jpg)
Reuben James Barrete
Program Manager
![Roger Dequiro](https://pbcwe.com.ph/wp-content/uploads/2024/04/viber_image_2024-04-30_14-54-11-760-225x300.jpg)
Roger Dequiro
Program Manager
![Christia de Castro](https://pbcwe.com.ph/wp-content/uploads/2024/04/ID-Resize-300x300.png)
Christia de Castro
Program & Admin Officer
![Amica Laine Francisco](https://pbcwe.com.ph/wp-content/uploads/2023/07/20C7205D-A9C3-4392-984A-139921CC2482-300x300.jpeg)
Amica Laine Francisco
Monitoring, Evaluation, and Learning (MEL) Manager
![Pauline Mei Wagan](https://pbcwe.com.ph/wp-content/uploads/2024/07/viber_image_2024-07-23_12-03-08-662-e1721721087974-300x268.jpg)
Pauline Mei Wagan
MEL & Client Engagement Coordinator
![Anjanette Bansao](https://pbcwe.com.ph/wp-content/uploads/2024/07/Hello-300x300.png)
Anjanette Bansao
Policy Officer
![Carlo Abayon](https://pbcwe.com.ph/wp-content/uploads/2024/06/Professional-Photo-300x300.png)
Carlo Abayon
Communications & Marketing Officer
![Martha Falcon](https://pbcwe.com.ph/wp-content/uploads/2024/07/viber_image_2024-07-23_12-09-12-484.jpg)
Martha Falcon
Program Manager & Communications Advisor
![Jennifer Anne Mendoza](https://pbcwe.com.ph/wp-content/uploads/2023/07/Jen-271x300.jpg)
Jennifer Anne Mendoza
In-House Training Development Consultant