About Us

Our Story

The Philippine Business Coalition for Women Empowerment (PBCWE) was launched in March 2017 through Investing in Women, an initiative of the Australian Government. In the Philippines, IW has partnered with the Philippine Women’s Economic Network (PhilWEN) to create a business coalition to pursue Gender Equality (GE) in the workplace and Women’s Economic Empowerment (WEE) nationwide.

PBCWE is made up of influential businesses that are large employers who will take the appropriate steps to improve gender equality in their own workplaces and to influence businesses, both in their supply chains and other large businesses, and to also become better employers of women.

 

Vision and Mission

To be the leading Business Coalition that advocates for workplace gender equality and promotes the economic empowerment of women.

To actively promote and effectively communicate the benefits of workplace gender equality and women’s economic empowerment and to provide business strategies that create productive workplaces through gender diversity and inclusivity.

Core Values

Quality

PBCWE is committed to excellence and the highest standards of discipline to continually improve itself and its offerings.

Leadership

PBCWE believes in walking the talk and wants to create thought leaders that will advocate for workplace gender equality.

Purposefulness

PBCWE believes in thoughtful and considerate activities that are aligned with its overall vision and mission.

Collaboration

PBCWE works with like-minded organisations equipped with a shared vision to effectively achieve the goals of the Coalition.

Governing Council Members (2023-2026)

Executive Committee

Ma. Aurora “Boots” Geotina-Garcia​

Ma. Aurora “Boots” Geotina-Garcia​

Chairperson​
(representing the Philippine Women's Economic Network)

Anna Chua-Norbert

Anna Chua-Norbert

Vice-Chairperson
(representing DDB Group Philippines)

Nina Aguas

Nina Aguas

Treasurer
(representing The Insular Life Assurance Co., Ltd.)

Audit Committee
Membership Committee

Executive Team

Julia Abad

Julia Abad

Executive Director

Donna Queen Ibeas

Donna Queen Ibeas

Finance Manager

Maria Lourdes Latada

Maria Lourdes Latada

Finance & Grants Specialist

Ana Bobadilla

Ana Bobadilla

Partnerships Manager

Jennifer Love Reyes

Jennifer Love Reyes

Business Development & Marketing Manager

Carlo Abayon

Carlo Abayon

Communications & Marketing Officer

Reuben James Barrete

Reuben James Barrete

Program Manager

Roger Dequiro

Roger Dequiro

Program Manager

Martha Falcon

Martha Falcon

Program Manager & Communications Advisor

Amica Laine Francisco

Amica Laine Francisco

Monitoring, Evaluation, and Learning (MEL) Manager

Pamela De Veyra

Pamela De Veyra

Operations & Contracts Manager

Christia de Castro

Christia de Castro

Program & Admin Officer

Anjanette Bansao

Anjanette Bansao

Policy Officer

Celso Santiago, Jr.

Celso Santiago, Jr.

CEO Platform Program Director

Jennifer Anne Mendoza

Jennifer Anne Mendoza

In-House Training Development Consultant