In photo: Teams from Athena and PBCWE during the virtual welcome event
9 October 2024, Manila, Philippines – The Philippine Business Coalition for Women Empowerment (PBCWE) proudly welcomed Athena as its 43rd member during a virtual event on September 5, 2024. Athena, a company that provides a digital platform and specialized services, recruits and develops elite virtual executive assistants—known as Executive Partners—from the Philippines and Kenya. These Executive Partners are empowered to support executives worldwide, driving transformative outcomes.
Athena enables leaders to unlock time abundance through strategic delegation. By connecting them with best-in-class Executive Partners, Athena moves beyond basic administrative tasks, helping leaders achieve more time, leverage, and output. In addition to keeping their Executive Partners’ skills current and aligned with client needs, Athena is committed to fostering a diverse, equitable, and inclusive workplace, supported by PBCWE.
“Building a business of people for people by finding the best talents for the world’s leading companies is remarkable, but what’s even more impactful is how Athena’s people-centered business model creates employment opportunities for women through its work-from-anywhere set-up. This empowers women to achieve economic independence and contribute to the Philippines’ socioeconomic system. It underscores why gender equality is smart economics, and we are delighted to welcome a trailblazer like Athena to PBCWE’s membership roster.
Investing in people through policies and programs, such as conducting skills training, providing access to a vast library of learning courses, expert guidance, and making impactful partnerships such as with PBCWE proves why Athena has always been a people-first company,” said Ma. Aurora “Boots” Geotina-Garcia, Philippine Women’s Economic Network (PhilWEN) Founding Chairperson and President and PBCWE Governing Council Chairperson.
As a PBCWE member company, Athena is committed to undertake the Gender Equality Assessment, Results and Strategies (GEARS), a diagnostic tool developed by Investing in Women based on the experience of Australia’s Workplace Gender Equality Agency (WGEA).
“The overview of activities, responsibilities and goals shared by PBCWE during the welcome event has inspired us and reaffirmed our commitment to advancing inclusivity and women’s empowerment in all aspects of life, not just in the workplace. We look forward to a wonderful collaboration with PBCWE in fostering a culture of inclusivity and equality at Athena, and ensuring that women have every opportunity to thrive,” said Lynn Baile, Athena Vice President for Finance in her closing remarks.
The partnership between Athena and PBCWE marks another step forward in advancing workplace inclusivity and gender equality in the Philippines. With a shared commitment to drive meaningful change and foster an environment where women can thrive professionally and personally, this partnership is set to contribute to a more equitable future for all.
