About Us
Our Story
The Philippine Business Coalition for Women Empowerment (PBCWE) was launched in March 2017 through Investing in Women, an initiative of the Australian Government. In the Philippines, IW has partnered with the Philippine Women’s Economic Network (PhilWEN) to create a business coalition to pursue Gender Equality (GE) in the workplace and Women’s Economic Empowerment (WEE) nationwide.
PBCWE is made up of influential businesses that are large employers who will take the appropriate steps to improve gender equality in their own workplaces and to influence businesses, both in their supply chains and other large businesses, and to also become better employers of women.
Vision and Mission
To be the leading Business Coalition that advocates for workplace gender equality and promotes the economic empowerment of women.
To actively promote and effectively communicate the benefits of workplace gender equality and women’s economic empowerment and to provide business strategies that create productive workplaces through gender diversity and inclusivity.
Core Values
Quality
PBCWE is committed to excellence and the highest standards of discipline to continually improve itself and its offerings.
Leadership
PBCWE believes in walking the talk and wants to create thought leaders that will advocate for workplace gender equality.
Purposefulness
PBCWE believes in thoughtful and considerate activities that are aligned with its overall vision and mission.
Collaboration
PBCWE works with like-minded organisations equipped with a shared vision to effectively achieve the goals of the Coalition.
Governing Council Members (2023-2026)
Executive Committee
Ma. Aurora “Boots” Geotina-Garcia
Chairperson
(representing the Philippine Women's Economic Network)
Anna Chua-Norbert
Vice-Chairperson
(representing DDB Group Philippines)
Nina Aguas
Treasurer
(representing The Insular Life Assurance Co., Ltd.)
Audit Committee
Membership Committee
Executive Team
Julia Abad
Executive Director
Pamela De Veyra
Operations & Contracts Manager
Doreen Casuga
Grants & Accounts Payable Specialist
Mark Abellon
Finance Officer & Receivables Specialist
Ana Bobadilla
Partnerships Manager
Gianna Zanetta
Partnerships & Grants Officer
Anjanette Bansao
Policy & Business Development Officer for Grants
Jennifer Love Reyes
Business Development & Marketing Manager
Carlo Abayon
Marketing & Communications Manager
Martha Falcon
Program Manager & Strategic Communications & Engagement Officer
Reuben James Barrete
Senior Program Manager
Roger Dequiro
Program Manager
Celso Santiago, Jr.
Leaders for Change Program Director
Nadya Lazaro
Program Manager & Training Lead
Christia de Castro
Program & Admin Officer
Amica Laine Francisco
Monitoring, Evaluation, and Learning (MEL) Manager
Pauline Mei Wagan
MEL & Client Engagement Coordinator and Training Officer
